Quick answer: Vidal and Frisia are both Spanish gummy candy makers known for oversized, intensely sour shapes — and despite their origin, they've become fixtures of Swedish pick and mix walls alongside homegrown brands like BUBS.
Not every candy in a Swedish lösgodis bag is actually Swedish. Here's how two Spanish brands earned a permanent spot in Sweden's pick and mix culture.
Vidal: Big, Bold, and Extremely Sour
Vidal's "XL" line — sour cola bottles, watermelon slices, rainbow belts — is built around oversized gummy shapes coated in a sharp sour sugar layer, making it a go-to pick for shoppers who want maximum sourness in every bite.
Frisia: Playful Shapes With a Sour Twist
Frisia leans into fun, character-driven shapes — fizzy cherries, sour tongue-painter dummies, wine gums — giving it a slightly more playful identity than Vidal's straightforward sour intensity.
Did you know? Spain and Sweden share a surprisingly similar taste for intensely sour gummy candy, which is exactly why Spanish brands like Vidal and Frisia integrated so seamlessly into Swedish lösgodis walls rather than staying a niche import.
How They Fit Into a Swedish Pick and Mix Bag
Both brands work best as the "sour anchor" of a mixed bag — pair a Vidal or Frisia shape with a sweeter BUBS or Malaco piece to balance the intensity across the whole bag.
Frequently Asked Questions
Are Vidal and Frisia Swedish brands?
No, both originated in Spain. They're widely stocked in Swedish pick and mix walls but aren't Swedish manufacturers.
What's the sourest Vidal shape?
The XL Sour Cola and Sour Watermelon shapes are among Vidal's most intensely sour options, coated heavily in sour sugar.
